Fundamentals of design

Fundamentals of design generally refer to the foundational principles and elements that guide the creation of visually appealing and effective designs. These principles include:

1. Balance: Achieving equilibrium among design elements. This can be symmetrical (formal balance) or asymmetrical (informal balance).

2. Contrast: Using differences in elements like color, size, and shape to create interest and emphasis.

3. Emphasis: Directing attention to certain elements or focal points within the design.

4. Proportion: Ensuring that elements have a proper size relationship to each other and the overall design.

5. Unity: Coherence and harmony among all elements of the design, ensuring they work together effectively.

6. Hierarchy: Organizing elements to create a sense of order, guiding the viewer's eye through the design.

7. Repetition: Using consistent elements throughout the design to create cohesion and reinforce visual interest.

These principles are essential for various design disciplines, including graphic design, web design, industrial design, and more. Each principle helps designers communicate effectively and create aesthetically pleasing and functional designs.